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Jump to Prevent Global Warming

Hans Peter Niesward, from the Department of Gravitationsphysik at the ISA in Munich, says we can stop global warming in one fell swoop — or, more accurately, in one big jump.
The slightly disheveled professor states his case on WorldJumpDay.org, an Internet site created to recruit 600,000,000 people to jump simultaneously on July 20 at 11:39:13 GMT in an effort to shift Earth's position.

Niesward claims that on this day "Earth occupies one of the most fragile positions in its orbits for the last 100 years." According to the site, the shift in orbit will "stop global warming, extend daytime hours and create a more homogeneous climate."

Niesward's theory has at least one major flaw: Niesward doesn't really exist. He is a character created by Torsten Lauschmann, a German-born artist living in Scotland.

... In 2005, Lauschmann encouraged scientists and bloggers from around the world to discuss World Jump Day.

"He thought it would just circulate among friends, but it quickly seemed to morph. Within weeks it was global — people in Australia were talking about it on the radio," said Neil Mulholland, a reader in contemporary art theory at Edinburgh College of Art. "The more it was discussed, the more people joined the site, and it crashed several times."

The site now claims to have just under 600 million jumpers registered for the cause. But will people jump out of environmental activism or a commitment to the bizarre? Is the jump as important as the buzz it's created?

This is an interesting example of the power of instant communication combined with good old "word of mouth" communication. In the Internet age, it's apparently pretty easy to rally people around a nonexistent cause.