a soccer ball thurible?

The Anchoress has an interesting take on this Hyundai ad that is making waves in the Catholic blogosphere. [Thanks Mom]

Did Hyundai go too far? One could argue that they are making fun of fans who treat their sports like religion, and most of this is pure silliness.

But–and this is important–they did not begin their commercial with a chant of pure gibberish, or even a Latin version of “we are fanatical about soccer”; they used a real prayer, a real supplication that has its rooted in scripture and steeped in the mystery of the Blood of Christ.

I want to say yes, that is the step too far.

But then again, I know so well that the Holy Spirit uses the most confounding avenues and tools to accomplish the will of God. For better or worse, some hapless admen who thought themselves too-clever-by-half, have unleashed over the air this most powerful prayer: Lamb of God, who takes away the sin of the world, have mercy on us.

The Holy Spirit moves on the breath and over the air.

And we know we are in a ferocious battle with the “prince” of the air.

The commercial may have gone too far, but the prayer has been unleashed, and will go even further. It will not return to God void.